The mattress industry in Singapore is positively growing over the past few years and has become significantly important. There are many reasons for the growth of the mattress industry, with consumer knowledge and concerns for sleep health being one of the leading factors in increasing the demand for good mattress Singapore. Singaporeans are paying more attention to the comfort of their beds, embracing room air purifiers and many advanced health-friendly devices to mitigate day-to-day routine stress and struggle. Moreover, the increasing expat population, rising disposable income, and evolving mindset towards home improvements have collectively contributed to propelling the need for advanced mattresses in the country. The growth of the mattress industry is likely to increase the demand for raw materials and bedroom furniture as more people spend on home improvements and other furniture. Many well-known international mattress brands are present in the Singaporean market, yet many local players also own their mattress brands. With technology taking up commercial space, the mattress business is not left untouched by the latest innovations. The types of mattresses have evolved over time from coir or foam to types that fit your preferences—firm, soft, etc.—and technology that helps cool the warm blood inside your body. There are feelings or experiences associated with mattresses that convey comfort, softness, care, love, and analysis, and your mood to purchase a mattress depends on those feelings and experiences. Hence, knowing the different mattress types and their advantages is crucial.
Factors to Consider When Choosing a Mattress
The top priority must be the consideration of comfort and support when buying a new mattress, as they have a significant influence on sleep quality. Consumers who scrimp on buying low-cost mattresses do so at the risk of reduced sleep quality, shortened sleep duration, and poor sleep due to back pain. There’s no assurance that a new mattress will solve back issues, but it may provide a more relaxed sleep. Mattresses can differ. Most will remain for about 7 to 10 years. While some will last only five or six years, others last twelve. The longevity of your mattress is influenced by several variables.
Memory foam has a longer usable lifespan than other products because of its enhanced comfort, support, and strength. The majority of individuals would obtain excellent value for their money with memory foam in open-cell construction. The price of mattresses and bedding might vary substantially. This is particularly important for those on a tight budget. Ascertain that they have the necessary funds to cover not just the mattress, but also the cost of its accessories. To determine the best mattress in their price range, they should compare prices and specialties. Although their mattress set still comes with a warranty, it is still in the cards. They even stopped purchasing new bedding unless the current set was clearly broken. Despite the fact that good bedding usually comes with a 1- to 5-year warranty, orthopedic or memory foam mattresses usually come with just a 3-year warranty. This time frame adds little as it is instead put to the test. Mattresses sold with a mattress pad. The convenience of the mattress, like the bedding, is subject to personal inclinations.
Comfort and Support
Innerspring mattresses are generally comfortable and supportive, especially in the first few years of use. However, as time passes, they may start sagging where owners are used to lying, thus reducing their quality of sleep. This is less likely in higher-quality models with better construction and more springs. This is because innerspring mattresses provide less “give,” with fewer layers between you and the springs. Polyfoam mattresses are soft or firm, and you may curse or praise them, depending on your preferred softness or firmness. A high-quality polyfoam mattress will last around 7-10 years. Latex mattresses support you; they don’t “hug” you like foam and polyfoam. Some sleepers find this too firm, while others are glad for the spine support. People usually associate hybrid mattresses with innerspring mattresses, but the layer with coiling is thin. The surface of a hybrid is a divinely soft cloud. Some hybrid mattresses also have a couple of foam and/or pillow top layers on top. There are also the worst of both worlds—yes—but hybrids can be the best. However, firmness is often considered by people who want to enjoy a good night’s sleep. Your sleeping position plays a role too when choosing between soft, medium, and firm comfort levels. Your body weight is another factor: people with a higher body weight might find soft mattresses firm and vice versa. Experts find that spinal alignment and neutrality are key to mattress construction, emphasizing the type of mattress that you prefer over technology or brand.
Durability and Longevity
When purchasing mattresses, comfort and convenience are important factors, but so is durability. A mattress should have a prolonged lifespan and provide consistent levels of performance over time. The notion of durability often narrowly considers the characteristics of mattress material or construction. In addition to the quality of these materials and the design itself, the mattress’s anticipated useful lifespan is also a substantial determinant of durability. Higher-quality materials, when strained correctly, are more likely to provide a long, consistent period of utility. For consumers, a warranty serves as a strong signal that the manufacturer will honor its commitment to the timeframe. While these promises are crucial aspects of a mattress’s durability, the key is that a mattress’s construction and materials work in tandem with the mattress frame. A mattress—the heart and soul of a good, healthy night’s sleep—is not an isolated system.
Alternative testing methods, such as structural analysis and human testing, can also be used to investigate comfort and durability. For example, if the mattress’s construction moves stress away from the foam or the foam core prevents the piling of body impressions, the product is more durable. If the foam, rather than the cutting design, is advancing the mattress’s support, the engineering of a new cutting method may not be essential. In fact, some customers may not want a higher foam. As the company is presently researching, the crux of the matter is the longevity of the product. To measure how long a mattress is anticipated to be supportive, the company has established directional changes on various products of various ages. All of its foam products are fundamentally the same, so the warranty can be used as a durability guarantee. If engineered or alternative foam or constructions have been introduced that increase the system’s possibility of durability, comparative evaluations can be employed.
Price and Value for Money
There are many mattresses on the market that come in a variety of prices and suit various budgets. For budget sleepers looking for a good night of sleep, many basic models are available under the price range. High-quality luxury choices can also range from several thousand to over a significant amount. Many brands maintain competitive prices, as they are the manufacturers. Value for money considerations play a part in the equation as well. A more pricey sleeping pad does not necessarily result in a better sleeping experience. Getting the features that are more beneficial and convenient to you with the money you are willing to spend is more important. A costly sleeping pad may also demonstrate superior and longer-lasting components. If that means it’s going to work well for you in the long run, it’s a worthwhile investment. Sales and promotions are a good time to watch for mattresses. Various stores have flash sales and year-end sales. Some retailers will also package purchases with accessories or freebies to further sweeten the deal.
Firstly, luxury models often use top-quality materials and feature more advanced ergonomically designed systems for custom comfort zoning. Unlike other brands that charge customers an additional comfort level surcharge, these customizations come with a fixed retail price. Besides that, consumers pay for reliability and quality assurance. Higher investment often translates to longer, more inclusive warranties covering free comfort exchanges, repair services, or full like-for-like replacements. Generally, when it comes to purchasing high-quality equipment, price matters. A customer is more likely to believe in an equipment’s quality if it has a higher price attached to it. Values that customers prefer more normally entail a higher selling price. This accords with the consumer perception of the value they receive. For instance, even if a mattress production costs a certain amount, if customers perceive it to be worth a lower amount, they will expect to pay between a specified range, whereas if a mattress production costs a higher amount, they would expect to pay approximately a higher range. When setting a budget, consumers should not be fixated by the price, but rather, determine the features and benefits the mattress must have and assign a monetary value to that. The desired mattress price range should be based on the sum of these figures, which includes shipping costs if applicable.
Top Mattress Brands in Singapore
The presence of good mattress brand Singapore in 2021 is quite significant, with a number of manufacturers dominating the market today. The analysis covers five top brands that are widely trusted among local consumers. These five main brands were chosen for their high-level specifications, professional certifications, novel technologies utilized, and a devoted following in the region. The aim here is to provide an understanding of their strengths and weaknesses through a quantitative review and comparison of their respective features and corresponding benefits, the price, and other features their mattresses may have.
These five mattress brands are Magic Koil, Simmons, Sealy, King Koil, and Serta. Magic Koil is Singapore’s second-largest mattress manufacturer. Its priority has been quality since its inception in 1995. All parts of the mattress are created in-house. In terms of other mattress brands, Magic Koil distinguishes itself by utilizing Nano Silver in the construction of some of its mattresses. Simmons prides itself on providing the perfect silent night’s sleep. When you can’t seem to relax throughout the day, their individual pocketed coil technology at the core of their mattresses ensures that you can drift off to sleep in no time. Founded in 1873, Simmons has been making mattresses as an innerspring bed from day one.
Founded in the 1950s, Sealy is an American brand known as a luxury mattress manufacturer. Many of their mattresses are made using latex and foam. King Koil is an American mattress brand that was founded in 1898. Boasting a huge range of beds, from single to king, King Koil provides mattresses containing foam, innerspring, and a hybrid of both. King Koil claims to be able to provide you with a customized solution with their variety of surface feels, firmnesses, and mattress types. Founded in 1931, Serta began as the Serta company, producing innerspring mattresses. Now known in various parts of the world, including Singapore, as a manufacturer of memory foam and hybrid mattresses.
Magic Koil
Magic Koil is a mattress brand that designs mattresses in Singapore. Magic Koil uses innovative sleep technology to cater to the needs of Asia Pacific consumers. This is done without requiring consumers to part with a significant amount of their hard-earned money. The range of mattresses in the Magic Koil series provides sleepers with a product that combines a beautiful balance of generous comfort levels and unbeatable support. Magic Koil mattresses are available both on the brand’s website and at its branch in the Sungei Kadut Mega Showroom. If you would rather not make the trip down in person, Magic Koil mattress price can be found at retail partners such as Robinsons, Tampines, and Raffles City, as well as various furniture and bedding stores in Singapore. At present, Magic Koil’s range of mattresses is also available online. If you have settled on a Magic Koil pocketed spring mattress, do take note that these mattresses cannot be folded or compressed. As such, door-to-door delivery may not be recommended. Additionally, always inspect your new mattress upon delivery, as Magic Koil will not accept any returns for products not in their original salable condition.
The Symphony models are the priciest, as they offer ultimate support, durability, and premium materials. In contrast, the Ultimate class models are the mid-range mattresses, and they offer consistent support, durability, and comfort. Symphony mattresses are designed for ultimate spinal support, utilizing Magic Koil’s signature Posture Care Spring with Orthopedic Top Panel. Most importantly, these mattresses are available with a 20-year warranty. With Magic Koil’s mattresses, you can be assured of a traditional product that consists of an innerspring layer providing good support, topped with various comfort layers. For example, there are memory foam mattress options and, of course, sturdy pocketed coils for that coveted pocketed spring mattress feel. It’s important to identify the most comfortable mattress type for you before proceeding with the purchase.
Simmons
Simmons is a globally recognized brand that also has a strong presence in Singapore. The brand is known for superior quality and has been the brand that pioneered pocketed coil technology since 1925. This technology is designed to provide motion separation that reduces disturbances from your partner’s movements as well as optimal back support. Its starting costs can be quite expensive. However, the company offers various mattress types to suit the needs of its customers. The Beautyrest collections can be found in most retail stores island-wide in Singapore.
Simmons is known both globally and locally for its premium-quality mattresses that are designed and crafted following the highest standards. Their pocketed coil technology is world-acclaimed, and the company continuously innovates to redefine luxury sleeping. Simmons in Singapore focuses primarily on producing mattresses that are made of high-quality materials and provide ultimate comfort. They have also dedicated sleep centers in Singapore showcasing their mattresses and regularly organize campaigns with hotel chains to raise awareness of their brand.
Currently, Simmons Singapore offers multiple collections like Beautyrest, DreamMaster, and Nature’s Spa. In Beautyrest, customers can choose the Beautyrest Black for an ultra-luxurious firm feel, or the affordable Silver collection to satisfy their taste. Customers can also opt to customize their mattress’s firmness level by purchasing a Beautyrest Luxe for a luxury touch and added technology. The Beautyrest L-Class medium individual pocketed coils can be combined with a Beautyrest Luxe set firm mattress as well. Simmons is highly reputable for its premium mattresses, with countless customers claiming the feeling of luxury, comfort, back support, and ease of purchase with promotions. Simmons mattresses received the most positive reviews for providing a night of good sleep, durability, and motion isolation. Simmons mattresses are also promoted through partnerships with retailers. Their advertising strategies differentiate this brand from close competitors. The company also offers a 10-year warranty, and you can request an in-home comfort assessment by contacting their showroom. Customers can live chat with experts should they require more information.
Sealy
Founded in 1881 and headquartered in the US, Sealy mattress has earned a reputation for combining tradition and innovation. It is known for maintaining its standards and commitment to quality. It prides itself on its tagline, “Sleep First Class.” In keeping with its strong value proposition, more recently, the business has embraced sleep health. Part of Tempur Sealy International, Sealy is America’s leading and most trusted mattress brand. Since its foundation, it has grown to a network spanning 100 countries and producing beds in nine countries.
Sealy’s product is heavily researched and engineered. The brand first used Posturepedic technology in the 1950s. Using a computerized system, Posturepedic mattresses have been developed with orthopedic surgeons to determine ideal sleeping posture and targeted support based on your spinal groove and back muscles. Posturepedic mattresses offer precise contouring in the mattress to provide optimal spinal alignment for your muscles and bones. Up until Sealy was no longer publicly listed, it developed four more mattress models, each catering to different sleep preferences and price points. Mattress offerings were swapped out with new designs to suit the preferences of relevant customers every three or so years. Research and development, Sealy’s continuous investment in its production, stronger new management, and a series of new marketing initiatives were identified as reasons Sealy continued to be Singapore’s mattress industry’s main competitor.
Besides being backed by a famous, trustworthy manufacturer, another important reason that Sealy mattress is rather successful in Singapore is that the brand, over the years, has been able to develop strong brand visibility. For instance, Sealy is actively promoting the higher range mattress series in a leading bedding store. To cater to its solid, upmarket image, the mattress brand also partners with hotels in Singapore. Eco-friendliness is another main reason to show consideration for Sealy mattress throughout Singapore. According to the feedback received, the success of Sealy in supporting clients in increasing their sleep efficiency lies behind their product offerings. Unlike certain mattress companies here, each Sealy mattress, in the study and manufacture of which the world’s largest mattress maker conducted more than 1,200 laboratory tests, aims at increasing body relaxation.
King Koil
King Koil offers a wide range of comfortable mattresses and pillows that are synonymous with quality built upon a strong heritage. With a staggering 120 years of experience in the mattress industry, King Koil was established in the US by Samuel Bronstein. This pioneering brand has received numerous prestigious distinctions, reinforcing its position as a frontrunner in the international marketplace. Arguably best known for its luxury mattresses, King Koil offers a wide variety of sleep solutions. Featuring everything from pocketed spring mattresses and memory foam mattresses to latex mattresses, customers are sure to find a King Koil mattress that optimizes comfort and luxury that suits them. This high-end mattress brand prides itself on blending modern technology with traditional craftsmanship. One look at their marketing, products, and new technologies will show that their focus is on optimizing comfort and spinal support. You will always find someone shopping in a King Koil store or multiple mattress showrooms in Singapore. Unwind in the comfort of luxury when you sink in and elevate the sleep experience with King Koil mattresses at the same time. With a state-of-the-art manufacturing process and its commitment to follow rigid industry manufacturing standards, King Koil mattresses are bound to pamper. They are so confident when it comes to quality that they have offered extended warranties to all their customers. This mattress has gained amazing ratings from customers, which is no doubt why they can be one of the well-reputed premium mattress brands in Singapore. Always innovative with ideas, the brand also has its patented Duracoil systems made available in some of their mattress collections. One great thing about King Koil is their ability to pamper all kinds of sleepers, having several mattress collections of different firmness. The king-sized mattress ranks in with a reasonable and affordable price to pay and definitely a long-term investment to make. King Koil offers a range of sleep solutions, including innerspring, hybrid, and memory foam mattresses. Customers can choose from the following mattress collections: King Koil Luxury and Eco Living. King Koil mattresses come with warranties of a minimum seven-year prorated term. When customers purchase a King Koil mattress or sleep accessory, they may also receive benefits of additional promotions that include free gifts, discounts, and complimentary services such as a free mattress protector. King Koil is also looking to reduce its carbon footprint and has numerous initiatives that aim to cut down on waste. They continuously explore reducing and recycling materials in a mattress and taking energy-saving measures during the manufacturing process to reduce the potential impact of its products on the environment.
Serta
A globally celebrated brand, Serta has been synonymous with quality and comfort for more than eight decades. The company sells a range of mattresses that cater to different sleeping preferences at varied rates, making it ideal for consumers from different economic strata. Serta’s mattresses come equipped with different technologies and features that make sleep cycles healthier. Its patented Cool Action Gel Memory Foam is made with improved comfort and support, while some others are fitted with its Distinctly Comforting design. Many Singaporeans have been raving about the supreme quality of Serta mattresses, mentioning that they get a good night’s rest as they use them. They have noticed improvements in their sleeping and discomfort levels in the morning. Serta has steadily established itself as an indicator of respect and customer loyalty over the years. The company has various collaborative partnerships with industry-recognized retailers, allowing consumers to touch and feel its products before purchasing. Additionally, Serta consistently publishes information about its promotions and memorable experiences. Everyone loves Serta mattresses. Serta has conducted the world’s most demanding testing to ensure that its mattresses exceed industry durability and quality standards. The purchase of a brand mattress should not be treated lightly, and the warranties and post-purchase support you get from Serta will fuel your interests. Serta is demonstrably tough and will assure anyone of the quality of your brand.
Comparative Analysis of Key Features
In this section of the analysis, we outline the key features of top mattress brands in Singapore and evaluate them in a comparative fashion. Another perspective to look at mattress brands and models is top-performing hybrid mattresses that Singaporeans love. Ultimately, when choosing a mattress or brand, consumers favor brands that provide them with a good balance of comfort, affordability, and durability; they also prioritize products backed by several positive customer testimonials.
Materials
Both mattresses are built with memory foam options to form the comfort layers. Unlike the Omazz, the Tempur mattress features a cover panel made from viscose fabric made from a bamboo blend. Bamboo-based cover panels are known to be thermo-regulating and antimicrobial. However, based on the numerous positive reviews, both brands have done well in manufacturing and function. Both companies use a combination of natural and synthetic latex options that are surrounded by foam encasements instead of utilizing steel springs. Springs are a preferred choice of support core structure as they add a supportive and rotating factor to a sleeping surface. This type of technology is lacking in these two mattresses. Due to this, sleeping hot may not be an ideal choice for anyone who suffers from night sweats and needs a cooling mattress.
Pricing
The two brands are quite close in pricing, but a considerable difference can be noted. Both are considered premium-priced products, but the Tempur mattresses deem themselves to be of more value for a majority of customers. Customer reviews suggest that the mattress really follows through on what it claims to deliver. This is most prominently seen through the substantial amount of good reviews it has garnered in its firmness consistency, even versus its streamlined counterparts. The Omazz is covered in an Egyptian cotton cover, often related to luxury. This does not pertain to Tempur brands as it is instead covered with a non-removable and washable cover made from polyester. Both of these brands should do your body good if you are looking for something to provide back relief.
Considerations
Historically, only a small percentage of mattresses industry-wide prove to be problematic. From the perspective of an expert, prices like these may not warrant the same return and refund policy as from younger companies with more doubts around how they may perform. This is one of a few reasons why the Tempur mattress may offer such an extreme comfort promise. New brands are emphasizing a no out-of-pocket returns policy that is certainly worth dwelling on when investing heavily in a bed. Both mattresses also have special technological innovations. The mattress uses a technology designed aesthetically with orthopedic surgeons to create a mattress for body and back alignment. The Tempur mattress is made with memory foam and was the very first brand to bring the mattress to market. Memory foam ensures comfort and pain relief by taking in heat from your body to conform to the shape of the individual, providing a very custom cut mattress. With these facets in mind, it remains clear that consumers are best served to choose the mattress that best suits their sleeping position, health, and personal needs.
Materials and Construction
The Mattress Materials
Mattresses these days are mostly made of foam with some common materials as below:
Memory foam: Offers conforming comfort, limiting most motion transfer. Mattress latex: Pricier compared to memory foam, means it’s eco-friendly. Innerspring designs: Offer the traditional bouncy feel. Hybrid: The combination of two materials gives it characteristics of the two.
Mattress brands have designs featuring a single or a combination of the materials above. The plausible combination of materials, equipment, and techniques used by brands in making their products results in unique construction standards and models.
Construction
Mattresses are designed with various layers involving different types of materials of varying thickness, qualities, and configurations. These layers reinforce or affect the feel, luxury, comfort, and support features of the mattress.
In mattresses with innerspring, in the latest constructions, pocketed coils are common. In these, the coils are wrapped differently to offer hugging support. In addition, top models also have extra edges or border support that enhances durability. With other types of mattresses, the support core layer might be built from high-density polyfoam or a thick layer of innerspring depending on the brand and model. In a number of designs, pocketed coils are utilized to make the mattress support core.
Due to the available variety in mattress materials and thus various features attached, mattresses differ in terms of performance for important features like conformity, pressure relief, quality of support, motion isolation, edge support weight, durability, and off-gassing. As a result, performance reviews of mattresses from the top construction and those of inferior or unrecognizable construction differ. The build directly or indirectly affects all areas of the mattress performance. For example, all latex mattresses are bouncier than all-foam. There are also differences between the latex and innerspring performance in firmness. Latex is known for reducing pressure points on the sleeper’s body. The size of some innerspring mattresses tends to let one easily get in and out of bed. Additionally, the durability of the two also differs. For hybrid mattresses, they are more responsive compared to the all-foam counterparts and also less bouncy compared to the innerspring. Additionally, we tend to feel that the largest sizes are firmest, hence offering the most reasonable conforming.
Pricing and Affordability
Price accuracy of a mattress is subjective to the model, size, material construction, and additional features. Mattresses meeting various consumer requirements, like thickness, material construction, orthopedic level, cooling features, anti-dust mite, children-friendly usage, price, and firmness or softness are priced differently. Assessment method recommended: assess the price-to-value ratio based on mattress requirements and the consumer’s budget. It is best to align a budget of 2 (queen-sized mattress) to 3 (king-sized mattress) months’ salary with relevant mattress requirements. Annual mattress sales can be lucrative.
All mattress brands offer installment financing options for expensive products averaging from 6 months to 24 months. Most mattress brands in this analysis provide 0% installment and staggered payment plans for mattress purchases. Consumer feedback influences the perception of the price relative to the quality of the mattress. Financing options are often overlooked but can play an important role in buyer perspectives on mattress affordability. We make a note of financing promotions as they pertain to the consumer. Longer financing plans (18 and 24 months) were less focused.
Customer Reviews and Satisfaction
One of the key considerations for a consumer when considering a mattress purchase is what others think about a specific type of mattress. More often than not, there will be certain points where the individual may feel lost in purchasing a mattress. Because of this, it is often relevant to know which brands are well-loved by other consumers. Reviews are easy to come by online and can come from a variety of platforms, such as the brand’s Facebook page, the review section on the website, or on independent review pages. Collecting reviews from these platforms will allow the data to reflect a variety of different social circles. Using these data sources, a qualitative analysis of the reviews was conducted to gauge the recurring themes in a cross-section of consumer experiences on various points regarding comfort, delivery times, durability, support, construction, and value for money.
Reviews are relevant as they are indicative of people’s experiences with the brands’ customer service and product delivery, and the overall feel and trustworthiness they have of the brand. Consistently bad reviews tarnish reputations and lead to long-term trust issues. These concerns make good reviews available as a marketing tool, which in turn makes trust more accessible to future potential consumers. An analysis of the data collected concludes that 50% of users are happy with their mattress, suggesting it is worth considering alternative opinions to one’s own when assessing a product’s worth. The following comparative table and texts will provide a summarized version of the key points expressed in the reviews section of this general report, as an excerpt from the main body of the full investigative report. Insights were collected on the most popular mattress brands currently available. Rankings by customer satisfaction, as submitted in the report, are based on the available ratings. Customers are greatly satisfied with both the Dunlopillo and MaxCoil mattresses. These brands have a high satisfaction rating. Longevity, comfort, and value for money were frequently discussed in the comparison.
At the beginning of this report, the top mattress brands in Singapore were identified and thoroughly examined based on multiple important comparison points. Comfort and support, hypoallergenic nature, and price were used to evaluate the different brands. Quality of customer service and the physical trials and guarantees influenced the price scores of each brand. Based on the final and most significant points accumulated from each section listed earlier in the report, individual brand scores were calculated and presented as percentages. As a possible suggestion based on the results of the comparisons, it is budget-dependent. For a supportive, comfortable, and affordable mattress, a brand such as Woosa may be ideal for you, being scored as 78% in the final calculations. However, if the price is not as much of an issue or you are more concerned with the hypoallergenic quality of the fabric, brands like Haylee and Minotti may be better considerations for a purchase. You are advised to choose a mattress that fits most with your preferences, and you should always try the mattress out before purchasing it.
While every brand does offer a trial period in Singapore for a full refund, this is not always the most convenient way to go through the process of finding the mattress that is right for you. This score should be considered an overview of each mattress with a comparatively critical evaluation and ranking formulated. The scores indicate both customer reviews and mattress specifics. Due to this, any of the mattresses could still be considered a valuable investment. Overall, you should be cautious when buying a mattress in Singapore, and the best thing you can do is to get to a physical store and try out a mattress for yourself. With an increase in sustainable brands and the growing green movement, the popularity of allergen-free hypoallergenic attributes in their mattresses, along with the increased focus on technology, such as adaptability, warranties, and returns, we presume that the trends are to put a focus on sustainability or growing the green initiatives within the mattress.